Lead / Staff Product Designer · SaaS · B2B · Complex systems
I turn complex
products into
clear decisions.
I’m a hands-on product design leader with 14+ years in design, currently leading design across three SaaS product teams. I work at the intersection of product strategy, UX, systems thinking and delivery — helping teams solve the right problem and ship it well.
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Design leadership without losing the craft.
Strategy, discovery, systems and execution — with enough hands-on depth to make the decisions tangible.
14+
years in design
3
SaaS product teams led
10K+
customers across the product
ecosystem
5
designers managed & mentored
Case studies.
Three projects. One pattern:
make complexity useful.
My strongest work sits where product risk is high: onboarding, data integrity, complex workflows and systems that have to work for both new and expert users.
01 · Onboarding · SaaS
Data import as a trust-
building experience.
Research showed that the fastest flow was not the best flow. I reframed the problem around trust, redesigned the journey around progressive disclosure and explicit recovery, and aligned stakeholders around a counter-intuitive direction.
62 → 84%
first-import completion
−40%
import-related support tickets
22 → 7 min
time to first successful import
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Map your fields
Review changes
Fix issues
Ready to import
Before
After
Relationships
Confirm merge
02 · Data integrity · High-risk workflow
Making irreversible actions feel safe.
Users were not asking how to deduplicate. They were asking whether they were about to break something. I tested competing approaches, surfaced the bias behind “fewer clicks”, and redesigned the flow around predictable outcomes.
Users were not asking how to deduplicate. They were asking whether they were about to break something. I tested competing approaches, surfaced the bias behind “fewer clicks”, and redesigned the flow around predictable outcomes.
9 / 11
participants preferred guided version
34 → 21%
task abandonment / cancellation
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03 · Product systems · B2B CRM
Designing power without
overwhelming people.
I redesigned a heavily used CRM conditions workflow by changing the underlying interaction model — turning a static preview into an interactive workspace and creating reusable patterns that scale across indicators.
8 → 3 min
time to first successful indicator
41 → 63%
new-user task success
3 → 1
configuration screens / workspace
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Conditions
Results
+ Add condition
Preview updates live
The scope is
bigger than the
screen.
Product strategy
Partner with product and engineering leadership to define direction, frame problems, identify trade-offs and turn ambiguity into a plan the team can execute.
Team leadership
Managed and mentored five designers, creating scalable design support across multiple product teams while maintaining a high bar for craft and delivery.
Systems thinking
Built and governed cross-product design-system practices, including foundations, components, tokens and patterns that improve consistency and reduce design-to-development friction.
Hands-on depth
Still work directly in discovery, flows, interaction design, prototyping and validation. I use the craft to make strategy concrete — not as a substitute for strategy.
Evidence over opinion
I test assumptions, make trade-offs explicit and connect design decisions to measurable product outcomes wherever the data allows.
AI-native practice
Use Figma and modern AI prototyping tools to move from idea to something testable quickly, while keeping product judgment, user needs and engineering constraints at the centre.
What I’m looking for
I’m interested in senior individual-contributor or design-leadership environments where design is expected to influence product direction — not just polish the output.
Currently open to the right opportunity
Lead / Staff Product Design ·
Remote
Target compensation: 60K+ annually. Open to fully remote product teams working on complex SaaS, B2B or data-heavy products.
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