Case 1
Multi-project Design System
Main objective: Enhance brand consistency and recognition across multiple projects
Role:
Lead Product Designer (hands-on)
Product:
Maxo (B2B CRM platform), APSIS (marketing tool), Tribe (B2B CRM platform)
Scope:
  • Three separate projects needed to sit under one umbrella style.
  • Not one identical system, but one shared foundation
  • Defining differences to keep and changes to make.
Strategy:
  • Unify design styles across multiple projects aligned with the company’s
re-branding
  • Establish a unified screen structure
  • Create a shared, cross-project Design System
  • Implement new styles across all active projects
  • Prepare style documentation
  • Develop and apply design tokens
  • Launch and maintain the new design styles
Results:
Addressed user-reported visual issues. Achieved seamless cross-project
integration via a consistent look and feel.
Project 1
Project 2
Project 3
Case 2
CRM redesign & restructuring
Main objective: Improve user experience with complex data screens in CRM desktop app
Role:
Lead Product Designer (hands-on)
Product:
Maxo (B2B CRM platform)
Scope:
Re-think and restructure entity pages
Strategy:
  • Define user journeys and identify main pain points
  • Define opportunities and quick wins
  • Restructure data on the screen
  • Use colour, contrast, and accents to improve visual hierarchy
  • Prototype and conduct usability tests
  • Define final solution based on communication with users
  • Deliver new styles and structure
  • Collect feedback and evaluate results
Results:
Improved clarity and usability were highlighted by prospects as one of the
product’s main strengths; reduced page time for current users by enabling
quicker access to targeted information.
Before
After
Case 3
Website redesign
Main objective: Changing the style of the site to make it more attractive to the audience.
Role:
Lead Product Designer (hands-on)
Product:
GOSO.io
Scope:
Redesign existing website with modern look to attract more clients
Strategy:
  • Determine the client's needs and vision,
  • Define current website problems,
  • Analyze web design modern trends,
  • Create a design concept with more positive impression,
  • Determine the lead time with the design and development team, assign artist to execute,
  • Execution control,
  • Launch a new website.
Results:
Increased user time on the website. Sales increased. Reached a
positive impression.
Case 4
Mobile app designs
Main objective: Develop a mobile version of desktop apps so users can interact with them on the go.
Role:
Product Designer (hands-on)
Product:
BikeCoin
Scope:
First concept and prototype, MVP to launch
Role:
Product Designer (hands-on)
Product:
Goso.io website - Mobile version
Scope:
First concept, prototype, implementation in website constructor
Role:
Lead Product Designer (direction, style, partially hands-on)
Product:
Maxo (CRM platform)
Scope:
CRM mobile application (flows, structure, new design)
Case 5
App redesign
Main objective: Create a modern design for a vending machine app.
Role:
Lead Product Designer (hands-on)
Product:
Fotonota (photo printing vending machines)
Scope:
Redesign screens for vending machines
Strategy:
  • Analyze the market / identify trends,
  • Determine the requirements with the development team, determine the lead time,
  • Create concept art of UI - Create guidelines,
  • Assigning artists to outsource,
  • Execution control,
  • Timely provision of art resources to developers,
  • Launch a new app on vending machines.
Results:
A more attractive & more appropriate design for the target audience has
been created. Increase purchase, reduced time to first purchase.