I’m a hands-on product design leader with 14+ years in design, currently leading design across three SaaS product teams. I work at the intersection of product strategy, UX, systems thinking and delivery — helping teams solve the right problem and ship it well.
My strongest work sits where product risk is high: onboarding, data integrity, complex workflows and systems that have to work for both new and expert users.
Research showed that the fastest flow was not the best flow. I reframed the problem around trust, redesigned the journey around progressive disclosure and explicit recovery, and aligned stakeholders around a counter-intuitive direction.
Users were not asking how to deduplicate. They were asking whether they were about to break something. I tested competing approaches, surfaced the bias behind “fewer clicks”, and redesigned the flow around predictable outcomes.
I redesigned a heavily used CRM conditions workflow by changing the underlying interaction model — turning a static preview into an interactive workspace and creating reusable patterns that scale across indicators.
Partner with product and engineering leadership to define direction, frame problems, identify trade-offs and turn ambiguity into a plan the team can execute.
Managed and mentored five designers, creating scalable design support across multiple product teams while maintaining a high bar for craft and delivery.
Built and governed cross-product design-system practices, including foundations, components, tokens and patterns that improve consistency and reduce design-to-development friction.
Still work directly in discovery, flows, interaction design, prototyping and validation. I use the craft to make strategy concrete — not as a substitute for strategy.
I test assumptions, make trade-offs explicit and connect design decisions to measurable product outcomes wherever the data allows.
Use Figma and modern AI prototyping tools to move from idea to something testable quickly, while keeping product judgment, user needs and engineering constraints at the centre.
I’m interested in senior individual-contributor or design-leadership environments where design is expected to influence product direction — not just polish the output.
Target compensation: 60K+ annually. Open to fully remote product teams working on complex SaaS, B2B or data-heavy products.
